Deconstructing KBOO's Strategic Plan
Jun 1, 2014 8:42:57 GMT -8
Post by HereAreTheHardQuestions on Jun 1, 2014 8:42:57 GMT -8
The purpose of this thread is to provide concrete questions to bring to KBOO board and committee meeting, should any of the readers on this forum decide to attend. The focus of the thread is the 2011-2016 Strategic Plan. Its now 2014. The questions to ask, about each of these goals listed in the summary here, or in the full document:
The importance of the Strategic Plan
"KBOO is important to the community it serves because of its unique market share, which
includes distinctive programming and voices. In the first years of the new century KBOO found
itself competing for listeners with other local radio stations and also with the advent and
subsequent widespread use of portable media. These factors have caused a decline in
membership revenues and listenership. KBOO recognized that it must evolve and diversify in
order to move forward, to remain viable, and to attract new and different audiences and
supporters."
"The strategic planning came at a critical time for KBOO. At this key point, the KBOO board and
staff made the important decision to come together and plan for their future. They knew that it
was important to look not only at the short-term impacts of the reductions of members and
listeners to the organization, but also at the long-term effects. They also knew they had spent
many years building a strong organization and an array of programming and community
outreach that the community relied on."
"To this end, KBOO initiated this strategic planning process, which began in 2010 and culminated
in 2011. The charge was to provide the organization with a five-year strategic plan that clearly
states goals, strategies, action steps and timelines for achieving these goals. Additionally,
KBOO took a hard look at the organization’s internal needs and abilities in developing a
financial plan and fundraising strategy for the same time period. Above all, this planning
process symbolizes the organization’s commitment to a future that is full of new and renewed
opportunities for evolution and expansion. KBOO is dedicated to thriving for another fifty years
and beyond."
Will KBOO survive? Its time to ask the hard questions.
kboo.fm/sites/default/files/newStrategic%20Plan.pdf
------------------------------------------------------
KBOO Community Radio Station
Strategic Plan 2011-2016
Overview/ Executive Summary
This document is the result of a strategic planning process that has enabled KBOO to plan for its future. The process of arriving at this point has been instructional and insightful for all involved. The main goals for the organization that have emerged from this process are delineated herein and include the following broad goals and correlated key action steps:
Goal # 1 – Board Development
- Strengthen the effectiveness of the Board of Directors through more training and developing policies of personal accountability.
Goal # 2 – Staff Development
- Improve professionalism through training, policy development, and personal accountability.
- Increase and broaden the training and support needed for staff to perform the duties and functions to ensure the successful operation of the overall organization.
Goal # 3 – Volunteer Development
- The board and staff will increase and broaden the volunteer base of support to KBOO by providing for positive opportunities for enhancement of meaningful volunteer experiences within the organization.
Goal # 4 – Membership Education
- The board and staff will empower the membership by creating clear and comprehensive information flow between the organization and the membership.
Goal # 5 – Community Development
- The board and staff will participate in regional efforts that forward KBOO’s mission.
- As KBOO sustains a prominent and highly visible regional presence, opportunities for the organization to grow, educate and deepen its effectiveness in the community are enhanced.
Programming Improvements
- The heart of KBOO is programming, which is the face KBOO presents to the listening public. Basic protocols and procedures will be developed and implemented in order to create a more favorable experience for volunteer programmers that create and disseminate content on the airwaves and online.
Engineering Improvements
- Upgrade engineering equipment and develop correlated training, staff positions, and use and attrition policies for equipment.
- Determine feasibility of maintaining towers in Corvallis and Hood River, while improving signal and web streaming resources for outlying supporters.
Resource Development
Goal # 1 – Marketing and Community Outreach
- Strengthen community partnerships to better reflect the diversity of the Portland Metro area and to reach potential listeners (youth, racial and ethnic minorities, and other groups).
- Create a more relevant presence for KBOO in the local media market. Develop new branding to promote the services and resources of the KBOO community.
Goal # 2 – Media Center
- Improve and enhance the web presence of KBOO programming with appropriate applications for modern media tools.
- Create a KBOO media center that improves programming through more training, improved policies, and increased personal accountability for follow-through.
Goal # 3 – Secondary Product Development – Planning
- Determine a sustainable plan for diversification of secondary products for the organization’s service area.
- Create studio space rental model that assists the community in the production
of meaningful new media for the area.
Financial Sustainability
Goal # 1 – Membership
- Increase community support through training, education, and outreach.
- Increase memberships from approximately 6,000 members to 7,500 members by the end of year three.
Goal # 2 – Grant Writing
- Diversify the fundraising plan to reach more listeners and to seek additional grant resources.
- Initiate a consistent grant writing effort to increase revenue for training, outreach, education, and support to the diverse communities of the metro area.
kboo.fm/sites/default/files/newStrategic%20Plan.pdf
pgs. 5 - 7
- What progress has been made in making these goals a reality?
- How far away are you from achieving these goals?
- What are the consequences of not accomplishing what you set out to do?
The importance of the Strategic Plan
"KBOO is important to the community it serves because of its unique market share, which
includes distinctive programming and voices. In the first years of the new century KBOO found
itself competing for listeners with other local radio stations and also with the advent and
subsequent widespread use of portable media. These factors have caused a decline in
membership revenues and listenership. KBOO recognized that it must evolve and diversify in
order to move forward, to remain viable, and to attract new and different audiences and
supporters."
"The strategic planning came at a critical time for KBOO. At this key point, the KBOO board and
staff made the important decision to come together and plan for their future. They knew that it
was important to look not only at the short-term impacts of the reductions of members and
listeners to the organization, but also at the long-term effects. They also knew they had spent
many years building a strong organization and an array of programming and community
outreach that the community relied on."
"To this end, KBOO initiated this strategic planning process, which began in 2010 and culminated
in 2011. The charge was to provide the organization with a five-year strategic plan that clearly
states goals, strategies, action steps and timelines for achieving these goals. Additionally,
KBOO took a hard look at the organization’s internal needs and abilities in developing a
financial plan and fundraising strategy for the same time period. Above all, this planning
process symbolizes the organization’s commitment to a future that is full of new and renewed
opportunities for evolution and expansion. KBOO is dedicated to thriving for another fifty years
and beyond."
Will KBOO survive? Its time to ask the hard questions.
kboo.fm/sites/default/files/newStrategic%20Plan.pdf
------------------------------------------------------
KBOO Community Radio Station
Strategic Plan 2011-2016
Overview/ Executive Summary
This document is the result of a strategic planning process that has enabled KBOO to plan for its future. The process of arriving at this point has been instructional and insightful for all involved. The main goals for the organization that have emerged from this process are delineated herein and include the following broad goals and correlated key action steps:
Goal # 1 – Board Development
- Strengthen the effectiveness of the Board of Directors through more training and developing policies of personal accountability.
Goal # 2 – Staff Development
- Improve professionalism through training, policy development, and personal accountability.
- Increase and broaden the training and support needed for staff to perform the duties and functions to ensure the successful operation of the overall organization.
Goal # 3 – Volunteer Development
- The board and staff will increase and broaden the volunteer base of support to KBOO by providing for positive opportunities for enhancement of meaningful volunteer experiences within the organization.
Goal # 4 – Membership Education
- The board and staff will empower the membership by creating clear and comprehensive information flow between the organization and the membership.
Goal # 5 – Community Development
- The board and staff will participate in regional efforts that forward KBOO’s mission.
- As KBOO sustains a prominent and highly visible regional presence, opportunities for the organization to grow, educate and deepen its effectiveness in the community are enhanced.
Programming Improvements
- The heart of KBOO is programming, which is the face KBOO presents to the listening public. Basic protocols and procedures will be developed and implemented in order to create a more favorable experience for volunteer programmers that create and disseminate content on the airwaves and online.
Engineering Improvements
- Upgrade engineering equipment and develop correlated training, staff positions, and use and attrition policies for equipment.
- Determine feasibility of maintaining towers in Corvallis and Hood River, while improving signal and web streaming resources for outlying supporters.
Resource Development
Goal # 1 – Marketing and Community Outreach
- Strengthen community partnerships to better reflect the diversity of the Portland Metro area and to reach potential listeners (youth, racial and ethnic minorities, and other groups).
- Create a more relevant presence for KBOO in the local media market. Develop new branding to promote the services and resources of the KBOO community.
Goal # 2 – Media Center
- Improve and enhance the web presence of KBOO programming with appropriate applications for modern media tools.
- Create a KBOO media center that improves programming through more training, improved policies, and increased personal accountability for follow-through.
Goal # 3 – Secondary Product Development – Planning
- Determine a sustainable plan for diversification of secondary products for the organization’s service area.
- Create studio space rental model that assists the community in the production
of meaningful new media for the area.
Financial Sustainability
Goal # 1 – Membership
- Increase community support through training, education, and outreach.
- Increase memberships from approximately 6,000 members to 7,500 members by the end of year three.
Goal # 2 – Grant Writing
- Diversify the fundraising plan to reach more listeners and to seek additional grant resources.
- Initiate a consistent grant writing effort to increase revenue for training, outreach, education, and support to the diverse communities of the metro area.
kboo.fm/sites/default/files/newStrategic%20Plan.pdf
pgs. 5 - 7